Ana is all about creativity, diversity, and striking, bright colors. After 8 years of working in the tech field across the corporate, agency, and start-up environments for both B2B and B2C businesses, she has gathered extensive knowledge at the intersection of design, product, and business. As a product strategist and workshop facilitator, Ana helps companies deliver tangible results for their customers and bring digital products to market and beyond.
Together, with Raz Burciu they founded Just Mad, a product design and strategy consultancy. Through specialized processes and educational activities, they help startups and organizations such as UiPath, SAP, Miro, Cartier, and Freeletics win big in the experience economy.