Ioana Gruenwald studied foreign literature and languages at Bucharest University and has always been working in the field of books: library, publishing house, Frankfurt Book Fair office in Bucharest, PR agency Headsome Communication. She has organized numerous publisher trainings and developed a hobby for book design, better said for book design projects: she initiated together with Oana Boca the Romanian Book Award Gala - which offered each year a book design prize (2012 - 2015) - and also "assisted" the birth of the Romanian Most Beautiful Books contest.