Bogdan Dumitrache, key note speaker @ Urban Graphic Talk, Bucharest Graphic Days

Because the facades in Sectorul 6 of Bucarest are loaded with oversized commercial signboards, banners and meshes in an aggressive competition (which creates an unsightly image of the streets) S6 City Hall decided to publish a Guide of Good Practices, as an annex to the new Regulation of commercial advertising, which imposes necessary limits on size and content.
To help entrepreneurs design competent commercial signage, the Guide contains – in a visual and accessible way – the identification of current issues, available technologies, a guide to  graphics composition, colors and fonts usage, and examples of graphical solutions in accordance with the new Regulation.